Seda has become a member of Fondazione per lo Sviluppo Sostenibile, which has promoted a greener economy for a more sustainable future since 2008.

For us, being a member is a further expression our commitment to building a circular economy and more sustainable future with our customers and their end consumers.

Over the past few years in particular, we’ve been involved in powerful projects for increasing consumer awareness of separate waste collection. These include our one-year Sustainability Roadshow with McDonald’s Italy and the upcoming Jova Beach Party, the most eagerly-awaited Italian music festival this summer, where we’ll be partnering with WWF and Comieco to focus awareness on certified fibres and recycling through our paper packaging products.